Erik Madsen - Chief Executive Officer

As CEO, Erik plays a pivotal role in implementing strategies to maximize Pioneer’s visions, objectives, and profitability.

Erik is a highly successful entrepreneur who co-founded a healthcare technology firm, guiding it through two recapitalizations, a merger, two acquisitions, and achieving a successful exit all within nine years.

Since then, Erik has mentored and advised hundreds of entrepreneurial teams worldwide utilizing the Entrepreneurial Operating System (EOS).

Inspirational Role Model: McKay Christensen - Former President of Melaleuca.

Favorite Quote: ‘You do not rise to the level of your goals. You fall to the level of your systems’ - James Clear, author of Atomic Habits.